Roborace is the world’s first competition for human + machine teams, using both self-driving and manually-controlled cars. It is a new platform for brands, organisations and individuals to test the development of their automated driving systems.
Race formats will feature new forms of immersive entertainment to engage the public’s imagination. Through sport, innovations in autonomous technology will be advanced, accelerating improvements to road safety.
Focusing on their mission of being the world’s first autonomous car racing platform, WeGeek has brought its unique expertise in competitive gaming by creating a strategy for their Sim-to Real tournaments. WeGeek have also sought to drive their goals to new heights by collaborating with some of the most forward thinking organisations in the automotive/gaming space, such as Porsche and Edge Esports.
Video of the Robocar at the Goodwood Festival of Speed. The first event autonomous car to climb the hill.
Robonetica makes AI programmable robots with connected robotics software frameworks. They run a number of different educational programs, dedicated to all tech monsters and digital natives out there. Robonetica is making education in Ai and robotics available to everyone with an internet connection.
WeGeek has been an integral part in helping Robonetica prepare for their first project launch in July 2019, the Red Planet Project. We have developed and integrated Robonetica’s partnerships strategy and are currently responsible for all their partnerships and business development activities. Because the company has many unique and exciting elements about it, it was necessary to create some focus in their go to market strategy.
A screen shot from the simulated game environment from Roboneticas Red Planet Project.
Platfrom is bringing gamers together by creating a membership based gaming bar/cafe in the heart of Shorditch, London. Their aim is to be the go to place for gamers who just want to have a casual game of Mario Kart after work, or want to host a serious Fortnite tournament.
WeGeek is developing their gaming community engagement and partnerships strategy in preparation for their upcoming opening in March 2019.